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Mission & Vision

Mission – What we do

Our mission is to provide our customers with the most cost-effective solutions for their welding and cutting applications.

Through technological leadership, the most reliable products and deliveries, and continuous improvement of our processes, we will delight our customers, employees and community.

Strength through Cooperation

Our vision
To be the global leader, to be our customers' preferred partner and the global authority in welding and cutting.
 
Our values
Integrity - An adherence to moral principles and honesty informs the company ethos, enabling us to deliver a trusted and consistent service to our customers. The brand value also embraces trust, care and environmental awareness.
 
Experience - What we bring to the global market in terms of industry-wide knowledge and operational awareness. The brand value also embraces knowledge and heritage.
 
Innovation - Closely linked to our Nordic heritage and openness to new thinking. This Raajratna tradition for breaking new ground lives on. This brand value also embraces expertise and passion.
 
Partnership - Another manifestation of our heritage and a commitment to the company's spirit of cooperation and customer oriented decision-making. The brand value also embraces customer focus and global solutions.
 
Through technological leadership, the most reliable products and deliveries, and continuous improvement of our processes, we will delight our customers, employees and community.
 
We are a company of integrity and passion operating at the cutting edge of global welding. Our heritage of care and experience and our unrivalled customer focus has created an impressive reservoir of trust throughout the industry.
 
Working in close partnership with core teams on the ground, we harness our capacity for expertise and innovation to offer a full range of cutting and welding products and accessories tailored to suit the local market requirements.
 
Our global solutions are delivered with a reassuring level of environmental awareness of the health and safety issues in each sector and full knowledge of the challenges facing the wider world.
 
Every aspect of our product development and day to day interaction with customers is consistently informed by our belief in the brand philosophy of strength through cooperation.

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